Independent AdTech & Streaming Advisory
I help broadcasters, streaming platforms and AdTech businesses make high-impact technology decisions with greater confidence.
My advisory work combines deep technical understanding with the commercial and organizational perspective required to evaluate complex platform decisions.
Focused engagements. Defined scope. Clear outcomes.
Decision chain01—06
01 / Advisory
Not every problem needs a large consulting project. Some require an experienced external perspective, a structured challenge of the available options and a clear recommendation.
My engagements are designed around one important decision or problem — with a defined scope and concrete executive-level output.
02 / Expertise
Three focused formats designed around high-impact technology and operating decisions.
Make the right platform decision before it becomes expensive to reverse.
An independent assessment of an existing or proposed streaming advertising architecture, including consolidation, ad serving, DAI/SSAI, programmatic demand, identity, consent, measurement and build-vs-buy decisions.
A clear assessment of the options, key trade-offs, target architecture and recommended path forward.
Find where technically monetizable inventory is being lost.
The audit examines the chain across inventory creation, consent, ad requests, demand eligibility, decisioning, VAST delivery, stitching, client rendering and measurement.
Prioritized technical opportunities, root-cause hypotheses and actions ranked by potential business impact.
Align engineering capacity with the capabilities that create business value.
Assessment of capability ownership, team topology, build-vs-buy decisions, engineering interfaces and organizational complexity.
A target operating model showing what to build, buy, consolidate or retire — and how ownership should be structured.
03 / When to engage
The engagements are designed for situations where the cost of a wrong decision is significantly higher than the cost of getting an experienced second opinion.
You are considering a major AdTech or streaming platform change.
A strategic technology relationship may shape your architecture for years.
Traffic and inventory are growing, but advertising revenue or rendered impressions are not.
Multiple stacks, teams or platforms need to become one coherent operating model.
Engineering cost needs to decrease without destroying critical capabilities.
Ownership, responsibilities or team boundaries need to be redesigned.
You need an independent view of technology capabilities, risks or platform maturity.
04 / Approach
A direct process, designed to reach a well-supported decision without unnecessary overhead.
We define the specific question that needs to be answered and agree on the information required.
I review the relevant architecture, metrics, organization, vendor landscape or business requirements.
I identify assumptions, risks, alternatives and trade-offs that may not be visible from inside the organization.
You receive a concise executive-level assessment with clear recommendations and next actions.
Designed for focused decisions, not long-running consulting programs. No large project team. No implementation dependency.
05 / About
I am a senior technology leader working at the intersection of advertising, streaming and software platforms.
My experience spans the technology chain from consumer-facing streaming and advertising delivery through ad decisioning, programmatic demand, data, privacy and measurement — as well as the engineering organizations required to build and operate these systems at scale.
I work particularly well on problems where several perspectives need to come together.
What is technically possible, scalable and maintainable?
How does the decision affect revenue, cost and strategic flexibility?
Which capabilities need to exist internally, and who should own them?
Can the proposed solution realistically be implemented and operated?
This combination allows me to evaluate technology decisions not only as architecture — but as business decisions.
06 / Professional boundaries
I take on a limited number of selected advisory engagements alongside my primary executive role.
Engagements are subject to availability, a professional conflict check and compatibility with my existing professional obligations.
My advisory work is conducted independently and separately from my employment. Proprietary information, work products, systems or other resources belonging to employers, clients or partners are never used in advisory engagements.
Confidentiality and professional independence are fundamental to every engagement.
07 / Contact
If you are evaluating a streaming or AdTech architecture, investigating a monetization problem or redesigning an engineering organization, send me a short description of:
the decision the current situation the desired timeline
I will assess whether the topic fits my advisory scope, availability and professional conflict requirements.
Discuss your situationPaul Krion
AdTech · CTV · Streaming
Platform Strategy